StoreTour Profile: KultureShop

StoreTour profile: KultureShop

KultureShop is a design studio based in Bandra, Mumbai, which proudly bucks the popular trend of sourcing digital or other artwork from abroad. Located directly opposite the iconic Mehboob Studios, one could be forgiven for failing to spot the almost inconspicuous shop. In a generation obsessed with Game of Thrones, Breaking Bad and Batman, KultureShop attempts to break the mold by letting Indian artwork take centre-stage.

Founded back in 2013 by Arjun Chiranjiva, and co-run by Jas Charanjiva and Kunal Anand, it was launched as a platform for the very best Indian graphic artists from all over the world. In a matter of a few years, it has already established itself as one of the frontrunners in the Indian Graphic Arts industry. KultureShop, which started off as an outlet for only art tees and art prints, has evolved into a multifarious institution, as they have successfully branched out into fields such as stationery, accessories and home decor products. Perhaps what sets them apart from its rivals is its unique diversification of products. Products here are categorized even on the basis of the customer’s mood!

They allow their designers freedom of thought and expression, and encourage originality. Their customers include global icons like Coldplay frontman, Chris Martin, and Major Lazer’s Jillionaire.

The various artists are painstakingly curated from all over the world, with an 8-step curation process employed for hiring the best of the best. They’ve developed an environment which makes it easy for even strangers to stir up conversations about the art in place. In fact, KultureShop frequently hosts events which let the customers interact with the artists themselves, showing just how much they value active engagement with their audience. Their products offer an alternative form of social commentary with witty one-liners and eye-catching designs. They also have an active ecological conscience and they take their duties very seriously by delivering their products in reusable packaging.

KultureShop’s products are available online but it’s imperative that one visits the actual store itself to truly experience the ethos of the place. Art pervades through the entire outlet, from their products to their shelves! The walls are intelligently coated with white paint, which embellishes the vast array of vibrant products, in our minds.

Fortunately, if you’re a member of Isano, you won’t have to be at the mercy of Google Maps – which doesn’t really work well in India – to reach Mumbai’s hidden gems like KultureShop; India Made Easy’s dedicated StoreTour team will be happy to take you on a curated shopping tour! What’s more, you say? Well you get a fabulous 10{89567cf995020b51bebf38b0d64e59f779c82ce43544c263b7c65597f0573a3a} discount on your first purchase, if you use our referral code: ISANO10.

KultureShop’s official website: https://www.kultureshop.in/

Or contact us at storetour@isano.co.uk and visit www.indiamadeeasy.co.uk for your own guided shopping tour including KultureShop and other Mumbai gems.

Post by Shivansh Sareen, Isano Blogger Team.